FOR FRACTIONAL CMOs Strategy-led growth for every client.

Your strategy.
Kraken’s execution.

Designed to help you run each client’s marketing in under 4 hours a week.

Book a call →
Attribution: every deal tied to the channel that created it, with goals trackingAttributionAI SearchPaid MediaSignals OutboundContent Attribution: every deal tied to the channel that created it, with goals trackingAttributionContentAI SearchSignals OutboundPaid Media
Time and capacity

One CMO. More clients.

You set the marketing strategy. Kraken handles the repeatable execution across five arms, for every client.

Illustrative portrait of a fractional CMOYouStrategy and priorities
Client A · B2B SaaSSample
Attribution reportReady
Paid recommendationsTo review
Your time target<4 hrs/wk
Client B · ServicesSample
Signals routed18 new
Budget optionsTo review
Your time target<4 hrs/wk
Client C · HealthtechSample
AI search trackingWeekly
Content draftsPreview
Your time target<4 hrs/wk

Illustrative: three separate client workspaces with sample data. Not a multi-client dashboard.

Goal: 3× the clients, same effort. An aspiration we design for, not a measured result.
  1. 1Set direction

    Priorities, budgets and targets for each client.

    You
  2. 2Kraken prepares and runs

    Configured workflows: reporting, tracking, campaign prep, signal routing, drafts.

    Kraken
  3. 3Review and approve

    You or the client approve the decisions that matter. Accounts stay with the client.

    You + client

Built for retainers: scale your contracts without scaling your hours or staff.

Inside the platform

Kraken runs the arms.
You see every one.

app.growwithkraken.com/attribution Sample data

Attribution

Deals matched to first-touch channel · quarter to date · sample data
Ad click IDs matched to CRM deals
Click IDs matched1,200Google · Meta · LinkedIn
Deals created96$4.0M pipeline
Qualified4850% of created
Signed1123% of qualified
Pipeline and signed deals by channelJudged on signed deals, not clicks
ChannelPipelineQualifiedSignedCost / signedCall
Organic search$1.2M154$1,500Scale
AI search$800K103$1,200Scale
Google Ads$700K92$7,000Keep
LinkedIn$500K61$12,000Test copy
Meta$300K40—Kill
Partners & events$500K41$4,000Keep
Recent dealsFirst-touch channel
  • GlobexLinkedIn ad · decision-maker campaign
    Signed
  • InitechAI search · cited in ChatGPT
    Qualified
  • NorthwindGoogle search · bottom-funnel term
    Created
  • Umbrella CoPartner referral
    Signed
  • ContosoOrganic search · pricing guide
    Qualified
GoalsQ3 · quarter 60% elapsed
Pipeline created
78%
Qualified deals
64%
Signed deals
55%
AI citations
71%

AI search visibility

24 tracked prompts · run weekly · branded and unbranded
Week 32
ChatGPT46%share of answer
+6 pts
Perplexity38%share of answer
+4 pts
Gemini31%share of answer
Flat
AI Overviews27%share of answer
−2 pts
Prompt trackerYou vs named competitors
PromptYouCompetitor ACompetitor B
"Best [category] software for mid-market teams"CitedCited—
"[Category] tools that integrate with HubSpot"Linked—Cited
"Alternatives to Competitor A"Cited—Linked
"How much does [category] software cost?"MissingCitedCited
Content planRanked: cited first, then volume
  1. Pricing guide: [category] costs explainedHigh
  2. HubSpot integration hub pageHigh
  3. Competitor A vs Acme comparisonMed
  4. [Category] buyer's checklistMed

Paid media

Google, Meta and LinkedIn, judged on qualified and signed deals
Deal feedback: configured per platform
Spend (QTD)$42Kof $70K budget
On plan
Qualified deals61from paid
+12%
Cost / qualified$690target $750
Under target
Signed deals9from paid · QTD
$4.7K per signed
Monthly scale-or-kill reviewPrepared by Kraken · you approve
CampaignPlatformSpendQualifiedSignedCost / qualifiedCall
Bottom-funnel searchGoogle$14K265$540Scale
Competitor termsGoogle$8K122$670Keep
Decision-maker ABMLinkedIn$12K152$800Test copy
RetargetingMeta$8K80$1,000Kill

Signals

Each signal maps to its own CRM list and campaign
18 new this week
Capital raise6 accountsList: Recent raises → Campaign: Scale-up playbook
Key hire5 accountsList: New marketing leaders → Campaign: First 90 days
Expansion4 accountsList: Expanding → Campaign: New locations
Customer win3 accountsList: Growing fast → Campaign: Case study
Latest signalsSample accounts
AccountSignalDetectedRouted toStatus
GlobexRaised a Series BTodayScale-up playbookEnrolled
InitechHired a VP of MarketingYesterdayFirst 90 daysEnrolled
NorthwindOpened 3 new locations2 days agoNew locationsReview
Umbrella CoAnnounced a major customer3 days agoCase studyReview

Content calendar

Draft → approved → published, updated automatically
3 waiting for approval
MonTueWedThuFri
LinkedIn · CEO postSEO article
NewsletterLinkedIn · company
Case studyEmail · nurture
LinkedIn · CEO postAd copy set
SEO articleLinkedIn · company
PublishedApprovedDraft
Waiting for approvalDraft · LinkedIn · CEO voice

"Most teams can't say which channel created last quarter's pipeline. Here's the three-number dashboard we use to decide where the next dollar goes…"

Uses CRM facts:Pipeline by channelAvg. days to qualify
ApproveEdit
Explore Attribution Explore AI search Explore Paid media Explore Signals outbound Explore Content engine

Illustrative sample data for a fictional client company. Content views are an illustrative preview.

The five arms

Five arms. Your direction.

Arm 01 · Attribution Lead arm

See which spend becomes signed deals, without building the report. Goals tracking built in.

Explore attribution →
Arm 02 · AI search

AI search tracked weekly, with content briefs prepared for you.

Explore AI search →
Arm 03 · Paid media

Campaigns prepared and scale-or-kill calls drafted. You approve.

Explore paid media →
Arm 04 · Signals outbound

ICP signals found and routed into the campaigns you set up.

Explore signals →
Arm 05 · Content engine

Drafts in the client’s voice, one approval. In development.

Explore content →
Proven, not theoretical

Built from proven growth systems.

Kraken packages the playbook, process and execution system used to grow three companies from $1M to $10M+ in annual revenue.

$1M→$10M+

Annual revenue, at three companies grown with the systems behind Kraken.

$2M→$100M+

Monthly pipeline, attributed by channel, at one of those companies.

#1on50+

Bottom-of-funnel keywords, at that same company.

Growth experience behind the system

  • Rivo
  • Plobal Apps
  • Flowcode
  • Bridge
  • Audible

The growth experience behind Kraken spans these brands.

Best fit: B2B clientsSales-ledCRM in placeAd accounts connected

See how under 4 hours a week could work for a client.

30 minutes on sample data: the workflow, what Kraken runs and what you approve.

Book a call →Explore attribution
Pricing

Pricing on a call. Based on your client needs.

We’ll talk through your client engagements and scope.

Book a call →
FAQ

Quick answers.

Is the 4-hour week guaranteed?

No. It’s the design target per client. Real time depends on setup, scope and how many approvals a client needs.

What does Kraken actually execute?

Attribution reporting, AI search tracking, campaign prep and recommendations, signal routing and content drafts (in development). You review and decide; key approvals and accounts stay with the client.

Does Kraken replace my team or the client’s?

No. Kraken runs the repeatable execution. You keep the strategy and the client relationship, and each client keeps its own accounts.

Can I use it across my clients?

Yes! We designed this system to work across your clients so you can scale your contracts without scaling your hours or staff.

30 minutes · For fractional CMOs

Book a call.

30 minutes. We'll walk through the workflow on sample data and how it could fit your client engagements.

No pitch deck. Just a real conversation about your clients.