Know which spend becomes signed deals.
Kraken builds the spend-to-deal view from CRM and ad data, so you set direction without building reports.
Attribution
Deals matched to first-touch channel · quarter to date · sample data| Channel | Pipeline | Qualified | Signed | Cost / signed | Call |
|---|---|---|---|---|---|
| Organic search | $1.2M | 15 | 4 | $1,500 | Scale |
| AI search | $800K | 10 | 3 | $1,200 | Scale |
| Google Ads | $700K | 9 | 2 | $7,000 | Keep |
| $500K | 6 | 1 | $12,000 | Test copy | |
| Meta | $300K | 4 | 0 | — | Kill |
| Partners & events | $500K | 4 | 1 | $4,000 | Keep |
- GlobexLinkedIn ad · decision-maker campaignSigned
- InitechAI search · cited in ChatGPTQualified
- NorthwindGoogle search · bottom-funnel termCreated
- Umbrella CoPartner referralSigned
- ContosoOrganic search · pricing guideQualified
Every signed deal, traced for you.
Kraken matches ad click IDs to CRM records automatically. Read it as strong directional evidence, not perfect causal proof.
Signed means a signed agreement recorded in the CRMCost per qualified and signed deal, by channel.
Lead volume and revenue contribution side by side, ready for your call. No spreadsheet work.
Recommendations drafted. You make the call.
Kraken drafts reinvest-or-cut options from the data. You decide, and changes are prepared for approval in the client’s accounts.
Track targets for pipeline and signed deals.
Set quarterly targets and see pace by channel, from the same attribution data.
A secondary feature inside attributionSee the spend-to-deal view built for you.
We’ll walk through attribution on sample data and what it needs from a client’s CRM.
Book a call.
30 minutes. We'll walk through the workflow on sample data and how it could fit your client engagements.
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We'll be in touch within one business day to find a time for your call.