Arm 05 · Content engine

Content drafted for you. One approval.

Kraken drafts from the client’s voice and deal facts. Nothing publishes until it’s approved.

Book a call →See how it works
app.growwithkraken.com/content Sample data

Content calendar

Draft → approved → published, updated automatically
3 waiting for approval
MonTueWedThuFri
LinkedIn · CEO postSEO article
NewsletterLinkedIn · company
Case studyEmail · nurture
LinkedIn · CEO postAd copy set
SEO articleLinkedIn · company
PublishedApprovedDraft
Waiting for approvalDraft · LinkedIn · CEO voice

"Most teams can't say which channel created last quarter's pipeline. Here's the three-number dashboard we use to decide where the next dollar goes…"

Uses CRM facts:Pipeline by channelAvg. days to qualify
ApproveEdit
Grounded drafts

Drafted for you, from real deal facts.

Drafts use the client’s voice and live CRM facts, so content says something true.

Sample data
Draft · LinkedIn postVoice
FounderCompanyExpertCasual
Most B2B teams can't say which channel closed last quarter's deals. We traced every signed deal back to its first click: LinkedIn created 38% of pipeline and deals qualified in 9 days on average. Here's what we changed…
Uses CRM facts:Pipeline by channelAvg. days to qualify
Approval workflow

One approval gate. Nothing ships without it.

You or the client’s chosen owner approves, edits or skips each piece.

Sample data
Approval queue3 waiting
LinkedIn post: Attribution lessonsFounder voice · Tue 9:00 AM
Approve
Newsletter: Q3 pipeline recapCompany voice · Wed 8:00 AM
Approve
Blog: Agency vs softwareExpert voice · Thu 10:00 AM
Edit
Contribution

You see contribution, not every post.

A steady cadence across channels. What the program contributes shows up in attribution, like any other channel.

Sample data
This week · cadenceIllustrative
LinkedIn
5 / 5 posts
Blog
3 / 3 articles
Newsletter
2 / 2 emails
Ad copy
3 / 4 variants
Content-sourced pipeline: $220KReported in attribution · QTD
Attribution

See where content fits the picture.

We’ll show the content workflow and how it reports into attribution.

Book a call →
Explore the other arms
AttributionSpend to signed deals, goals built inAI searchShare of answer and content briefsPaid mediaCampaign prep and scale-or-kill callsSignals outboundSignals routed into campaigns
30 minutes · For fractional CMOs

Book a call.

30 minutes. We'll walk through the workflow on sample data and how it could fit your client engagements.

No pitch deck. Just a real conversation about your clients.